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Jess Hoffert

Jess Hoffert is the staff editor for Midwest Living. He has worked for the magazine since 2011 and lives in the Historic Sherman Hill neighborhood of Des Moines with his cats Leo and Max.

Posts by Jess Hoffert

Forget those cheaply framed reprints of watercolor landscapes in your hotel room. In recent travels, we’ve noticed more emphasis on...
The decades seem to dissolve at old-fashioned ice cream parlors. We go seeking a taste of nostalgia. And we find it—in waffle cones, banana...
If you love to eat your way through state fairs as much as I do, tweets like this alert us that it's time to start planning our ...
Surreal scenes of storm clouds, shipwrecks and moonlit streams captured the imaginations of our Instagram followers in June. The five most-liked...
Jill Emmer never imagined that the rainbow-color umbrella she borrowed from her mother would end up traveling the world. The Minneapolis Instagrammer...
We’re catching the tail end of American Craft Beer Week (May 11-17), but there’s plenty of small-batch celebration on tap...
In the early 1900s, the definition of thrill ride was a 25-foot-tall roller coaster that reached the breakneck speed of 10 mph. Cedar Point...
Cleveland loves a good party. Take Rock Week, for example (April 11-18). Not only does the city’s hallowed Rock Hall celebrate the big 2-0 this...
Jane Fiala pulls over for barns. The self-proclaimed barn hunter regularly escapes from her suburban Minneapolis home and hits the backroads of...
It’s cold. The family’s restless. Time for a trip to the museum? Santa might be there, along with a few other festive surprises...
A leg lamp. A bunny costume. "You'll shoot your eye out." If you're familiar with A Christmas Story, those three essential story...
One of my most cherished holiday memories involves Christmas lights in my hometown of Winona, Minnesota. On a night of sub-zero wind chills, ...
Avid Instagrammer and Michigander Deb Neerken dreams of having one of her photos on a Pure Michigan billboard someday. Recently retired...
travail (verb): to toil or exert oneself It started with a line. The group of 50 people snaking outside the front door of Travail ...
The Walker Art Center started the free  Internet Cat Video Festival  three years ago with no clue how many people would come for cat-...

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