Midwest Living Review
Visitors who’d like to bring back a special souvenir from Wisconsin Dells should head for Thirty Below Leather, where everything's priced under $30. Owner Jim Decker's store contains, of course, mostly leather products—belts, purses (more than 50 different styles), wallets, bags and the like, but customers can also find cloth jackets, visors, backpacks, decorative coin purses and more.
All the prices end in odd "cents," meaning you'll see price tags like $23.47 and $4.70. Why? Decker says prices are carefully calculated so that when he adds the tax onto a purchase, it always comes out to an even-dollar figure. Nice! Just as thoughtful is Decker's offer to hang onto purchases for customers who plan on walking around the downtown and don't want to tote a heavy bag all day.
Open year-round, Thirty Below Leather is on the eastern end of downtown Wisconsin Dells' main drag on a bustling block that’s also home to the Clothing Company, Paint It! Pottery and the popular Italian eatery Carvelli's.