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New Glarus Brewing Company

2400 Hwy. 69
New Glarus  Wisconsin  53574
United States
(608) 527-5850
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    - Hannah Agran
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    - Hannah Agran
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Midwest Living Review

Hannah Agran
You can tour the manufacturing area at the New Glarus Brewing Company, but the real attraction here is sampling the suds in the hilltop beer garden.

A couple years ago, the New Glarus Brewing Company relocated to a giant, vaguely European-style hilltop brewery just outside town. Partly that was a manufacturing-related decision (more room to make great beer), but it also reflects the popularity of the brewery as a day-trip destination. The parking lot is huge, and many of the folks sipping Belgian Red and Fat Squirrel in the beer garden are young professionals out from Madison for an afternoon drink. Visitors can tour the manufacturing area for free, which accommodates visitors with lots of glass windows and wide hallways, but it's kind of boring because there's almost no signage or explanation of all the equipment you're seeing. A docent is on hand as you enter to answer questions, but it feels like they could have done more to make this an engaging experience. (There is a hard hat tour on Fridays giving visitors a closer look at what goes on here.) Our disappointment faded quickly, though, when we bought our beer sampling tickets ($3.50 for three 3-ounce samples and a souvenir glass) and settled at a picnic table outside, comparing flavors and enjoying sweeping views of the Wisconsin countryside. A gift shop sells an assortment of souvenirs, and a basement-level beer shop makes it easy to take home crates of your favorite brews. Note that the brewery closes at 4 p.m.

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