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Palermo's Pizza Factory Tours

3301 W. Canal St.
Milwaukee  Wisconsin  53214
United States
(414) 455-0383
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Midwest Living Review

Trevor Meers
Get an inside look at the Midwest’s favorite frozen dinner with a tour of the Palermo’s Pizza factory in Milwaukee.

No region eats more frozen pizza than the Midwest, and Palermo’s enjoys wide distribution in grocery stores across the region. But even if you’re not already a fan of Palermo’s pies, touring the company’s factory near the Milwaukee Brewers ballpark makes for a fun couple of hours—complete with a free slice at the tour’s end. The most notable thing about the factory is that it hardly looks like one. Staying true to their Italian roots, the owners built the factory to resemble a villa, complete with a trickling fountain in the courtyard. Before and after tours, visitors can stop in the on-site cafe for drinks, sandwiches and, of course, hot Palermo’s pizza. The tour provides a glimpse into the enormous assembly room, where wiggly towers of pepperoni are sliced onto waiting crusts and computerized jets spurt just the right amount of tomato sauce onto the crust at just the right moment. In the next room, you see the enormous ovens (complete with Italian marble baking conveyor belts) and spiraling cooling racks that carry the crusts to their next destination. Tours by reservation on Fridays only; groups can arrange tours on other days.

Visited: 
August 9, 2012

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