Midwest Living Review
As the name indicates, this shop on Broadway, in Milwaukee's Historic Third Ward, is a repository for high-end paper goods of all kinds, from stationery to gift wrap to journals to cards. Handmade paper from a variety of chic vendors is one big specialty. Broadway Paper has been open since 1988 and traffics in great gift ideas for anyone who's ever picked up a pen. The atmosphere is cheery and hospitable, and little promotions, sales and events are de rigueur throughout the year. For example, the store partners with other local retailers and brings in experts to hold seminars for brides-to-be, educating them on the history of save-the-dates and wedding invitations and explaining precisely when those documents should go into the mail. Calligraphy classes and the like are another staple, and during the holiday season, the shop invites gift-wrapping maestros in to show you how to tackle unwieldy items like bicycles.