Kudos to the marketing team who comes up with the slogans for Raygun. These T-shirts are just plain hilarious. True, most of the tees are inspired by Iowa stereotypes, but by mocking the people who mock the Hawkeye state, they somehow fuel enormous community pride. One of the most popular shirts simply says “Des Moines. Hell yes.” Another cleverly mixes up Ohio, Iowa and Idaho—a common mistake of coastal-dwelling Americans.
You’ll see Raygun shirts at the farmers market, at downtown festivals and anywhere smart, interesting people with a good sense of humor are hanging out. For folks living in Des Moines and Iowa City (where a second Raygun recently opened), they've almost become something of a cliche. No matter. They're darn funny and a fantastic souvenir from the state that's (and we quote) “just outside the middle of nowhere.”