Koepsel's yellow label with red lettering is near-ubiquitous in this roadside market just north of Baileys Harbor in Door County. The same family has run it since 1940, when it started as a little hut that sold homemade chopped-red-cherry jam. That jam is still available, as are many other varieties and a load of other foods: salsas, fruit butters, apples, pumpkins, gourds, pickles and other canned goods, fudge, candy, peanut brittle, pies, pie fillings, applesauce, cereal, popcorn and noodles, among other things -- and those are just the items they make in-house. You can also find meats and cheeses, beer and wine, coffee, dressings, smoked fish, spices, and syrups. It's a lot to look at, so give yourself time to linger. (If you're with someone not into food, they can check out the family's antiques shop next door.) And be sure to ask if you have special dietary needs, because Koepsel's sells more than a dozen no-sugar jams and the like. If you find yourself hooked, you'll be disappointed to learn that you can't get the store's branded goods from any other retailer -- but pleased to find out they do a pretty robust online business. Oh, and though they close for the most part after October, if you're in the area and looking for a Christmas tree near the holidays, Koepsel's is the place to go.