Green Bay's newest hotel, part of the Starwood group, caters to the young, high-tech corporate traveler with its impressive modern decor and architecture that looks misplaced tucked into a mostly industrial area near the Fox River. (If you want to see the water, request a river-facing room.) The sleek, expansive lobby glows with neon and fiber-optic lights and is full of sitting areas: barside stools and spots to play board games and pool, watch TVs or sip a cappucino near the fireplace. A digital crawl on the wall runs the day's newsy headlines, and dance music pulses through the lobby and in the elevators.
We had a hard time getting the self-serve touch screen computer screens to work at check-in—it couldn’t find our reservation—but the front desk clerk was happy to help. To the left of the front desk, there is a breakfast area designed like a mini Whole Foods—carefully stacked muffins and fruits (with placards listing prices)—where you can grab a free paper and a basic Continental breakfast. Upstairs, the 105 guest rooms each feel like space-smart urban lofts (hence the hotel name), with plush king or queen beds, retro alarm clocks, flat-screen TVs, big windows and a glass-walled shower in the bath.
The blue carpeting in our room was not quite two years old and already showing signs of wear. The handle in the shower was definitely loose and will need some repair, but the shower itself was great—glass doors, ceramic tile, great water pressure. We didn’t hear any noise from the lobby in our room, and got a great night's sleep. Definitely worth a stay next time you're in Green Bay. From $109.